Focus Groups are often a cost-effective first step in preparing for trial and in determining what potential jurors think about your client and your case.
With 2nd Chair Services all of the work is done for you. Merely provide us with a budget, and we will let you know what style of Focus Group fits your needs. Everything, from recruitment to facility fees, will be managed so that this process is as simple as possible.
Focus Groups also provide feedback about attorney presentation and style, assist in creating a discovery plan and identify juror profiles. Both focus groups and mock juries help test a myriad of components including effectiveness of themes, theories and arguments.